Business ethics are the moral principles guiding right/wrong in business, while organizational culture is the shared values/norms shaping behaviour; they're deeply intertwined, with culture defining how ethics are lived daily, fostering trust, loyalty, and long-term success, or leading to reputational damage if ignored, requiring strong leadership, clear codes, and consistent reinforcement for an ethical environment.
What to do to succeed
1. Understand the Values
2. Build the culture
3. Challenge the leadership
4. Sustain positive ethics
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